Catalina Albeanu of journalism.co.uk examines WSJ City, which launched last month in London and delivers news through an iOS app.
Albeanu writes, “The team running the app includes reporters from The Journal as well as Financial News, another title in the Dow Jones family – but none had written for a mobile-only audience before taking on their roles at WSJ City.
“Editor Phillipa Leighton-Jones told Journalism.co.uk the focus on mobile came from looking at the likely audience for the project.
“‘We thought about not just the type of content we have, but also the type of readers we have, what would be the most relevant platform for them – mobile because they’re not always at their computers.
“‘Mobile is something they’ll have with them the whole day.’
“WSJ City features stories from the Journal, Market Watch, Financial News, breaking news that might affect the city of London, as well as live market data.
“The app publishes stories curated from Dow Jones titles and rewritten for mobile, but the team also produces their own reporting.”
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