Media Moves

The Wrap hires chief product officer

June 11, 2021

Posted by Chris Roush

Entertainment industry news site The Wrap has hired a chief product officer to grow its revenue, reports Keith Kelly of The New York Post.

Kelly writes, “Dan Strauss, based in Los Angeles, had been the senior vice president and general manager of entertainment and lifestyle at the Los Angeles Times starting in November 2017, but stayed with the parent company Tronc — as Tribune was known briefly — when the LA Times was in the process of being sold to Dr. Patrick Soon-Shiong.

“He started with TheWrap June 1 as its first chief product officer.

“The hire comes as TheWrap battles the 800-pound gorilla of Penske Media, which owns TheWrap’s one-time bitter online rival, Deadline, as well as the leading trades, Variety and The Hollywood Reporter.

Sharon Waxman, founder and editor in chief, said Strauss will be charged with growing subscriptions, developing new products and seeking licensing and partnership deals as the company rebounds from COVID-19, which shut down much of Hollywood.”

Read more here.

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