The Wall Street Journal's plan for sports coverage

Dennis Eckardt of RotoNation talked to Adam Thompson, who leads The Wall Street Journal‘s online sports page, about how the business newspaper plans to expand its sports coverage.

Eckardt writes, “Thompson said his goal is to turn the WSJ’s sports section into ‘a thinking man’s sports site.’ He is of fan of the sports journalism that he sees in the NY Sun and Slate, which gives you a feel for the artistic flare you should expect. While the majority of articles will focus on the business-side of sports, Thompson is recruiting writers from around the Journal and its worldwide bureaus to contribute pieces on the sports topics of their choice. In edition, the WSJ is running regular interviews with prominent figures in the sports industry (Danica Patrick is the most recent subject), and is developing out a regular collectables column (think a sports-themed Antiques Road Show).

“In addition to the online edition, the WSJ runs a full-page of sports coverage in the Friday edition of the paper, and a golf page on Saturday. The WSJ has not heavily promoted its new sports offerings, but are doing some grass roots outreach to blogs and other influential sites online.”

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