Doctor writes, “Publishers can take an extra three key points from Quartz’s new look.
“First, it’s worth considering the value of briefing, as briefings have been a popular play of the year in news media. Quartz’s daily briefing is now gone from the smartphone and tablet products (and available in sampling form on the desktop).
“Yet, it lives strongly on. On what platform, then? E-mail. That oldest of ‘platforms’ is the perfect place for the daily Qz.com briefing, delivered once a day, but around the clock in the mornings of North America, Asia and EMEA. Seward says Quartz can now count 170,000 briefing subscribers to the free product, with an average open rate of 40%. That creates the kind of core readership Quartz needs in the next stage of its business, and increasingly large definable audience for its top-drawer advertisers. Quartz loyalists like the email delivery.
“Second, simply enough: Feature what makes you unique. The new design does that.”
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…