OLD Media Moves

The strategy behind Fortune’s print redesign

January 20, 2020

Posted by Chris Roush

Fortune editor in chief Clifton Leaf writes about the strategy behind the print magazine’s redesign.

Leaf writes, “To that end, my colleagues and I present this reimagined print magazine as well—the most ambitious redesign in our history. We’ve upgraded the paper stock to showcase the striking design that creative director Peter Herbert has laid out so masterfully with art director Josue Evilla—and offers, in our view, a more generous template to the images that director of photography Mia Diehl and her colleagues have so carefully curated.

“Our cover this month, illustrated by Craig & Karl, whose work has been exhibited at museums in Athens, New York, Paris, and Shanghai, is both a look back to Fortune’s many decades of bold cover design and a leap forward. (I can’t tell you how many hours the entire editorial team spent debating which of Craig & Karl’s compelling cover creations to run, so we ultimately opted for two. We hope you’ll mix and match at the newsstand.)

“My editorial colleagues—led by deputy editor Brian O’Keefe, senior features editor Matt Heimer, features editor Kristen Bellstrom, the tireless and unflappable senior editors Daniel Bentley and Lee Clifford, and a host of others—have invested an unfathomable amount of time getting each story, large and small, to sing.

“At the heart of each new issue you’ll find a deep exploration of a topic that every businessperson ought to care about. For February, we’ve chosen one of the more ineluctable aspects of technology today: artificial intelligence. Careful readers will get a glimpse of where Nadella seems to be leading Microsoft, whether by mission or by manifestation: figuring out new ways to use A.I. to empower customers and his company too.”

Read more here.

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