OLD Media Moves

The strategy behind CNBC’s nightly pandemic special

Scott Wapner, the host of CNBC’s “Halftime Report,” talks about putting together a special on the coronarvirus pandemic

Scott Wapner

“We’re taking a bigger picture on the virus and where we aed on a daily basis .. trying to stay ahead of the news flow,” he said.

“It’s not market coverage per se,” said Wapner. “We’re thinking about bigger picture things — how are small businesses coping.”

Two longtime producers are charged with putting that special on the air.

To watch go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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