The strategy behind a Bloomberg email newsletter

Bloomberg Politics senior producer Rob Gifford talks about the strategy behind its email newsletter.

Here is an excerpt:

Q: What’s different about the Bloomberg Politics newsletter?

A: Most newsletters – the majority – come out in the morning; a few come late in the afternoon or evening. And that’s great. But the lunchtime part of the day gets overlooked because even though a lot of events are happening at that time of day, nobody really takes a step back and tries to put it into perspective.

My thought for The Brief was: that time of day would be perfect for us, because we have we have a lot of great, exclusive stuff that comes out from our writers in the morning, and we have the show at 5 – so we can really synthesize that and bring it together in one note, and move the conversation forward. There’s really nothing else that’s making that bridge.

Q: And that helps audiences be smart about what’s going on, and why. How do you make those connections every day?

A: It’s totally incorporated into the job I do on With All Due Respect. We have a meeting every morning – everyone’s read the news, we have a lot of our guests booked, we’re thinking about what we want to put on the show – and Mark and John [Halperin and Heilemann, hosts of With All Due Respect And Managing Editors of Bloomberg Politics] download us all on what they’re thinking, and what questions they want to ask and answer on the show that night.

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