The Scotsman, a daily newspaper has re-launched its website with fewer ads. The move comes amid restructuring in The Scotsman and its JPIMedia sister titles as they prepare to move to the company’s ‘Digital Acceleration’ program, which sees journalists focus on producing digital content, this month.
The new platform allows for a “lighter, simpler, faster user experience on the mobile web.”
Outgoing editorial director Frank O’Donnell, who is leaving the company to become editor-in-chief at Aberdeen’s Press & Journal said, “We’ve listened. You told us you wanted a faster site, with fewer ads. We’ve delivered this. You told us you wanted clearer sections to easily access content across news, sport, arts, business and opinion. It’s there. Data shows that 70 percent of scotsman.com content is accessed via smartphone. The new site offers a better mobile experience.”
“The design of the site has focused on keeping the interface as sleek as possible allowing our content to come to the forefront,” he added.
O’Donnell also added that the restructure will see the newsroom organized into teams each focusing on a different area including live news, politics and specialized topics such as transport, health, entertainment, business and property.
In his update, he also announced new editorial appointments. These include Graham Lindsay to the role of sports print editor/head of sport curation, Emma McGarvie as production manager and Gordon Holmes as regional head of community sport, looking after curated sports content for smaller titles.