Categories: OLD Media Moves

The rise of the robot business reporter

Jaclyn Peiser writes for The New York Times about how business news organizations are using computers and programs to write stories.

Peiser writes, “Roughly a third of the content published by Bloomberg News uses some form of automated technology. The system used by the company, Cyborg, is able to assist reporters in churning out thousands of articles on company earnings reports each quarter.

“The program can dissect a financial report the moment it appears and spit out an immediate news story that includes the most pertinent facts and figures. And unlike business reporters, who find working on that kind of thing a snooze, it does so without complaint.

“Untiring and accurate, Cyborg helps Bloomberg in its race against Reuters, its main rival in the field of quick-twitch business financial journalism, as well as giving it a fighting chance against a more recent player in the information race, hedge funds, which use artificial intelligence to serve their clients fresh facts.

“‘The financial markets are ahead of others in this,’ said John Micklethwait, the editor in chief of Bloomberg.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.