The reinvention of Harvard Business Review

Capital New York spoke with Harvard Business Review editor Adi Ignatius about how the magazine promotes itself.

Here is an excerpt:

CAPITAL:Harvard Business Review stories do particularly well in terms of social shares on LinkedIn. What do you make of LinkedIn’s ambitions to become a media company, with in-house editors looking over user-generated articles? How those ambitions impact your publication?
IGNATIUS: Yes, H.B.R. content does well across the major social channels, including LinkedIn. We respect LinkedIn and have watched it evolve more and more into a content player. But we’re excited about what we’re doing at H.B.R. and fully expect to remain a valued destination for people in business who love ideas. We’re in the process of reinvention again, redefining what it means to be a subscriber, to be part of the H.B.R. experience. It’s exciting, and we look forward to unveiling it before too long.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.