Capital New York spoke with Harvard Business Review editor Adi Ignatius about how the magazine promotes itself.
Here is an excerpt:
CAPITAL:Harvard Business Review stories do particularly well in terms of social shares on LinkedIn. What do you make of LinkedIn’s ambitions to become a media company, with in-house editors looking over user-generated articles? How those ambitions impact your publication?
IGNATIUS: Yes, H.B.R. content does well across the major social channels, including LinkedIn. We respect LinkedIn and have watched it evolve more and more into a content player. But we’re excited about what we’re doing at H.B.R. and fully expect to remain a valued destination for people in business who love ideas. We’re in the process of reinvention again, redefining what it means to be a subscriber, to be part of the H.B.R. experience. It’s exciting, and we look forward to unveiling it before too long.
Read more here.
