The reinvention of Forbes.com

Rachel McAthy of journalism.co.uk writes about how Forbes.com has reinvented itself as a digital platform.

McAthy writes, “Since the start of the ‘reinvention’ of Forbes.com two years ago there have been significant changes, not just to the production and presentation of content online, but also in the way its content is being consumed and reached across the web.

“The statistics that Lewis D’Vorkin, chief product officer of Forbes Media has to share are impressive. When he first returned to Forbes in 2010, (he was previously an executive editor of the magazine from 1996 to 2000), he says less than one per cent of traffic to Forbes.com came from social sites. Now that can range from 15 to 17 per cent a month.

“Search traffic has also risen, from 25 per cent to 40 per cent, and D’Vorkin says that the shifts seen in content discovery are down to the contributor model he and his team have worked to introduce over the past couple of years.

“Meanwhile the number of links featured on the homepage have been halved, while click-throughs have grown by 25 to 30 per cent. And digital revenues in the first half of 2012 were up 26 per cent compared to the first half of 2011, he added.

“And in the past 18 months traffic has doubled, with July seeing ‘another record month’ for Forbes.com with 31.5m unique users.”

Read more here.