Media Moves

The reasoning behind the Boston Biz Journal redesign

November 22, 2013

Posted by Chris Roush

A story on the Boston Business Journal’s website explains its redesign, which was unveiled Friday.

The story states, “The first principle of our new design is the in-depth cover story. The ‘deep dive’ on an issue of local importance reflects the irony of the hyper-information age: The more readers are inundated with content and various forms of news, the more desperate they are for context and perspective. Our goal is to provide a cover story each week that gives subscribers a surprising and original report that reveals something important on Boston’s business scene.

“This week’s cover story on the flood of European startups in Greater Boston lives up to that standard. The vitality of international business in Boston generally is not reflected in the local press, and former BBJ editor and longtime correspondent Jay Fitzgerald captures an important trend that augurs well for the local economy. Boston’s international status as a place to jump-start a tech-oriented company has never been higher — and Boston will continue to be a magnet for innovation.

“Another key component to the new design are the pages organized by industry: health care, biotech, commercial real estate, law, financial services, startups and high tech. These pages are designed to give readers a distillation of the best of our reporters’ and industry editors’ online reporting for the week. Here you’ll see a mix of their top stories along with original (and usually very quick) takes that reflect our extensive reporting knowledge of Boston’s core industries.”

Read more here.

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