The premium on accuracy of information in financial journalism
John Kennedy of Silicon Republic interviewed Bloomberg Television anchor Margaret Brennan about her career and what she is seeing in the financial world.
“I think for me at a very basic level journalism is meant to be about information and we have more of that. We have a faster flow of information, faster chain reaction from the information that is passed around, some of it good, some of it bad. I have tried to integrate to a fair extent social media into what I do because in my book at least Twitter is a news source in that you can often see things hit Twitter before they hit the newswire. The caveat, the issue in here is separating out and putting a value on the brands, the curation of that information.
“Now, I work for an organization that literally helps determine how much money people make or lose in any given second based on the accuracy of the information they are reporting. There is an extreme premium placed on accuracy of information in the financial community, so curation is of the utmost importance. We are kind of redefining that in the general news sense right now.
“But at the end of the day, my bet is that brands will continue to matter even more so in a sea of an overflow of information because you do still relate to the personalities that you know, you relate to the people behind the brands who are providing you the information. So when people talk to me about the nameless, faceless information blob of the internet I don’t think they get how journalists like me interact with Twitter or with Facebook.
“I view the information I put online with the same seriousness with which I deliver it on air. It’s my name and it’s my brand,” says Brennan.
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