The plan for where Bloomberg Media goes next

Brian Morrissey of Digiday spoke with Bloomberg Media CEO Justin Smith about his plans for the financial news operation.

Here is an excerpt:

What’s the vision of what Bloomberg Media will become?
It starts with the foundation of Bloomberg Media, which is one of the largest global business media companies today. It continues with looking at the context we’re operating in, which is in this exciting and tumultuous global media environment that presents huge risks and opportunities. Bloomberg has a unique market position given our business model, our culture and private company status that affords us a long-term horizon. It presents us with a very large opportunity to build one of the world’s leading digitally led multiplatform global business media companies.

How do you broaden the Bloomberg audience from finance?
That process began long before I arrived. It began with the rapid expansion of Bloomberg News over the last decade. The heart of the coverage is finance and markets, but [those consumers] care about business. A seminal moment for the company was in 2009 when we acquired Businessweek. It was an acknowledgment that Bloomberg was already reaching consumers outside the core finance market.

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