The philosophy behind Nikki Finke’s coverage

Entertainment business reporter Nikki Finke has started her new website after sitting out her non-compete clause after leaving Deadline.com.

Finke writes, “I want to be your cruel and quirky alternative to Deadlame and Valiety and The Hollywood Unreported and TheCrap. To zig when others zag. To tell you the hard truths about Hollywood which its publicity machine works overtime to ensure you never read. To instill a sense of us-against-them community that’s missing when only the rich-and-famous matter to the media.

“I want to write for the once successful who now can’t get a job. For the above- and below-the-line loyalists who know they’re getting screwed. For the least powerful who want to expose the most powerful. For anybody working in Hollywood afraid of layoffs ordered by too-well-compensated CEOs, sick of nonstop nepotism and cronyism that reward the untalented, frustrated by agents, managers and execs who act like assholes to coddle talent who think they’re gods.

“I’ve said it before and I’ll say it again: Come for the cynicism… Stay for the subversion… Heed this warning: my new website is not for the easily offended or ridiculously naïve.

“Now a few rules for the road. Expect the unexpected. Everything could (and should) change as this adventure grows and gets funded.”

Read more here.