The Motley Fool launches Soapbox Financial Network

The Motley Fool has launched a new subsidiary, Soapbox Financial Network, the company announced in a statement earlier this week.

Soapbox Financial’s first venture is the acquisition of BudgetsAreSexy.com, a personal finance blog, lead by prominent blogger and philanthropist J. Money. He will work alongside the Soapbox team after the acquisition and continue to write for the blog, and also provide consultation on future acquisitions, curation strategies, and community building.

“It’s not every day you find a partner whose vision matches up so well,” said J. Money. “I’m beyond excited to collaborate with Soapbox and continue amplifying the financial gospel even further. The world needs to know finance can be fun!”