The last independent tech news brand

Paul Pulcrano of SV411.com profiles tech journalist Robert Scoble, founder of Scobleizer, who calls himself the last independent tech journalist in the country.

Pulcrano writes, “‘I always try to have a first-row seat on technology — and have something to say about what it means,’ Scoble says.

“‘I’m one of the last independent tech brands. Most of the other independents have turned into corporate brands, like TechCrunch or ReadWrite or GigaOm. Om Malik started a blog and turned that into a company. I never have turned into a company. It’s just me and my blog and my Twitter feed and my Facebook and my LinkedIn and Google Plus and Flipboard.’

“Modern digital journalism can be a paradox. While he acknowledges the phenomenon of endlessly reposted factual mistakes, Scoble sees the benefits of crowdsourced journalism that leverages the collective brain. ‘I came along in the blogging world, and very quickly I realized the audience was smarter than I was. The audience helped me write my stories. Take the plane crash on Saturday here at SFO. In my comment stream was a guy who was on the plane and a guy who shot the plane that crashed in the Hudson and some pilots who have jet experience. By commenting they’re adding on to the story. They’re either correcting stuff that you got wrong or adding on to the understanding or sharing facts.'”

Read more here.