The Internet is changing business journalism

Jerry E. Lewis, editor of the Boulder County Business Report, writes in the latest issue about the changes that the Internet is forcing upon business journalism in the wake of the summer conference of the Alliance of Area Business Publications being held in Denver.

Lewis wrote, “Once again, we all got a big dose of advice on the one thing we’re not doing fast enough – making sure our content is keeping up with radical shifts on the Web.

“This wasn’t a new lecture, of course, but every year we all seem to clinch our teeth as we stare at presentations on blogs, social communities, RSS feeds and search engine optimization. We pay good money to be harangued about click-throughs, page impressions and hypertext. Last summer it was podcasts, virtual communities and advergaming. This year it’s Twitter (microblogging), widgets and mobile searches.

“Let’s face it, we’re all multitasking more than we ever thought would be possible. In media-speak, publishers must reach across many more platforms than just our printed word. We’re launching Webinars, e-mail newscasts and online polls and surveys.”

Read more here.