The Information, cash-flow positive, thrives with tough coverage

Matthew Ingram of Fortune.com interviewed Jessica Lessin of tech news site The Information, which is now cash flow positive.

Here is an excerpt:

One of the initial criticisms of sites like The Information was that since they would likely have a small group of paying subscribers from the executive ranks of large tech companies, they might cater their reporting to that group. Any thoughts on that?

I have always thought that the way to get the attention of those in the industry isn’t to butter them up or write puff pieces. It’s to write the smart stories, the ones that tell them something they don’t already know. You’re not going to appeal to them by doing patronizing or softball stories. We do stories that are way tougher than the vast majority of our competitors, if you look at our coverage of Nest or Jawbone or even Facebook.

Read more here.