Categories: OLD Media Moves

The Information, cash-flow positive, thrives with tough coverage

Matthew Ingram of Fortune.com interviewed Jessica Lessin of tech news site The Information, which is now cash flow positive.

Here is an excerpt:

One of the initial criticisms of sites like The Information was that since they would likely have a small group of paying subscribers from the executive ranks of large tech companies, they might cater their reporting to that group. Any thoughts on that?

I have always thought that the way to get the attention of those in the industry isn’t to butter them up or write puff pieces. It’s to write the smart stories, the ones that tell them something they don’t already know. You’re not going to appeal to them by doing patronizing or softball stories. We do stories that are way tougher than the vast majority of our competitors, if you look at our coverage of Nest or Jawbone or even Facebook.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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