The Information and Bloomberg Media talking bundled subscription

The Information has held talks with Bloomberg Media about a bundled subscription, reports Sara Fischer of Axios.

Fischer writes, “While the talks were preliminary and a potential partnership is not confirmed, both businesses cater to a high-end business consumer, so the audience alignment makes sense.

“The big picture: The subscription landscape is growing so competitive, that news companies banning together to sell joint subscription packages may be the next big trend.

“Both The Information and Bloomberg Media’s individual subscription price is higher than the typical consumer subscription, at $400 and $340, respectively per year.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.