The Information has hired 22 people in the last year, adding more beats, staffing up popular ones and adding more newsletters to drive subscriptions, reports Sara Guaglione of Digiday.
Guaglione reports, “The business news publication’s goal is to reach ‘hundreds of thousands’ of subscribers from the ‘tens of thousands’ of subscribers that the company has today, which will ‘more than likely’ happen in ‘a few years,’ said Jessica Lessin, founder and editor-in-chief of The Information. The publication declined to share its total number of subscribers.
“The Information’s most recent hires include Sam Rosen, who was previously svp, growth at The Atlantic, to become gm of the publication’s consumer business. The role was created to grow The Information’s subscription business, Lessin said. Rosen will expand the company’s marketing and product teams, as well as work on developing more email and paid products, so that the company has ‘a wider array of tools in the tool kit,’ Lessin said. She declined to say what percentage of the company’s revenue comes from subscriptions or provide revenue numbers.
“On the editorial side, The Information has brought on journalists like CNN’s Kaya Yurieff, USgamer’s Mathew Olson and Hannah Miller, from the Financial Times’ Life Annuity Specialist, to launch new newsletters on the creator economy, augmented and virtual reality and soon cryptocurrency, respectively.”
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