Categories: OLD Media Moves

The Industry Standard is back

The Industry Standard, the tech business magazine that flamed out after the tech bubble burst, is now back with an online version.

Derek Butcher, writing on the beta of the new web site, states, “The ‘Net economy is alive and well, having survived the boom and subsequent bust. Still, there are obvious echoes of a time when often anything seemed possible and sometimes nothing seemed logical. The new Industry Standard will certainly treat the growing volatility of our economy as an important part of its coverage, and endeavor to become a trusted source for reliable information and insight.

“We also recognize that it is a changed media landscape. We have decided to launch a very different Industry Standard, one that uniquely meets the needs of today’s Internet economy and its participants. We have abandoned the traditional media model based on a large editorial staff in favor of a new paradigm that values the commentary from thought leaders and the perspectives of our community. The endeavor will be guided by an all-star advisory board, which will help shape the online publication as we continue to evolve.

“The new Standard will stress several important elements:

“First, the Standard will have hard-hitting commentary from thought leaders, technologists, entrepreneurs and other contributors who understand the technologies, deals, and trends that are now shaping the Web world and other technology sectors.”

Read more here.Â

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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View Comments

MD says:
February 4, 2008 at 4:51 pm
So instead of reporting staff, the new IS will have "hard-hitting commentary from thought leaders, technologists, entrepreneurs and other contributors," "syndicated news content and thoughtful analysis from trusted partners," and an online "prediction market." So in other words, opinion pieces, reporting bought from other sources and online chats. Well, I hope they quickly start making money so they then can afford real content - the stuff that cannot be done on the cheap.