Nat Ives of Advertising Age assesses whether The Wall Street Journal will be successful in charging mobile phone users $104 a year to access its mobile application.
“Previous experiments with charging haven’t come close to those levels. The Associated Press experimented this year with selling its BlackBerry app, for example, for $2.99 — one time only. Many app developers talk about getting 10 people downloading the free version for every one person willing to pay, but the AP found a much bigger difference.
“‘Most folks talk about a 10 to 1 ratio,’ said Jeff Litvack, general manager for mobile and emerging products at The Association Press. ‘We saw a significantly higher ratio.’ The reason? So much similar content was already widely available.”
Read more here.
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