Categories: OLD Media Moves

The FT should hit 1 million subscribers in 2019

The Financial Times believes it will complete its “march to a million” journey to 1 million paid subscribers next year, reports Ian Burrell of The Drum.

Burrell writes, “The FT revealed it now has 930,000 paid subscribers, with 740,000 of those (79.6%) being digital subscribers and the remaining 190,000 having a print-only deal. Digital subscription is up 11% year-on-year and overall subscription by 7%.

“The realisation of the longstanding 1 million target would be a significant vindication of a paywall strategy that began with its first digital subscriptions in 2002 and continued in 2007 with the introduction of the FT’s first metered-paywall. Its chief executive, John Ridding, recently recalled how that decision met with a ‘pretty hostile’ response from digital futurists, who warned the paper that ‘the internet wants to be free’.

“In reality, that 16-year quest behind the paywall has been conducted without a definitive map. The FT has tweaked and re-tweaked its navigational dials as evolving technology has given it new insights into reader behaviour and the paths it must travel to find new audiences.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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