Categories: OLD Media Moves

The finances of the WSJ

Matthew Flamm of Crain’s New York Business writes in the latest issue about The Wall Street Journal‘s launch of a New York edition and how it might impact its financial performance.

Flamm writes, “The official rate card price for a regional page in the Journal can run around $100,000. A page in the Post costs anywhere from $5,000 to $25,000, according to a media buyer.

“A Dow Jones spokeswoman says that the presentation was made to a small group of companies that had never before advertised in the Journal or the Post, and that otherwise there has been no deep discounting. ‘We’re getting premium pricing,’ she says.

“She maintains that the paper will be profitable in fiscal 2010 and says that print ad revenue was up 25% in the fiscal third quarter, ended March 31. News Corp., which bought Dow Jones for $5.6 billion in 2007, does not break out results for the paper.”