OLD Media Moves

The evolution of Bloomberg TV

October 16, 2009

Steve Krakauer of Mediaite writes about how Bloomberg Television is changing.

Krakauer writes, “For Liu, who previously worked at CNBC, Bloomberg TV offers something other business networks cannot. ‘It’s about being the fastest, being the smartest, giving people business news in a straight-forward way that’s entertaining, informative and analytical,’ she said.

“Another thing that gives Bloomberg a leg up –- the vast worldwide platform and resources. Says Rhodes:

This is a television property that is part of a really extraordinary news organization, and so the editorial resources available for us as a result of that really distinguishes this place. There’s a real unique global footprint for the news organization that’s something not many organizations have right now.

“While the resources are widespread around the world, the American channel’s success is largely an unknown. Like Fox Business Network, Bloomberg TV is not a full service client from Nielsen, and so does not report ratings (and the leaks are tight as well). This makes it difficult to see where Bloomberg TV lies in the broader cable news landscape – and to see how it will improve with the recent changes.”

Read more here.

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