Susan Currie Sivek, a journalism professor at California State University, Fresno, writes for MediaShift about how business-to-business magazines are adapting to reader demands.
“‘We wouldn’t be here if we continued to say we wanted to be a traditional print magazine,’ said Rich Reiff, CEO of Advantage Business Media, which produces a variety of technology-oriented B2B magazines and web media.
“Publishers are now applying their B2B magazine brands to a variety of products that serve their already existing audiences in new ways. Some are developing webinars, sponsoring trade shows, and creating online databases of information related to their topics, in addition to the now-commonplace websites, social media outreach, and digital editions. For example, Reiff’s company is creating a ‘self-service digital directory’ that will list industry-specific companies and the products or services they provide.
“The role of actual print B2B magazines has shifted as well. Most of the news that these magazines once offered can now quickly be found online, so their publishers have had to focus on other kinds of content and find ways to play upon the unique strengths of print.”
Read more here.
Timothy B. Lee writes in Asterisk magazine about why a lot of technology reporting is…
Megan Douglass has been named deputy social strategy editor at The Wall Street Journal. Douglass previously…
Business Insider's Louise Ridley is joining The Female Lead, the women's empowerment charity founded by Tesco Clubcard entrepreneur Edwina…
Aruna Viswanatha has been promoted to Washington enterprise editor. She will report to Damian Paletta.…
Bowdeya Tweh has been promoted to Chicago bureau chief at the Wall Street Journal, reporting…
Fierce Healthcare has promoted Heather Landi to executive editor. She has been a senior editor.…