The digital potential of The Wall Street Journal

Robert Thomson

News Corp. CEO Robert Thomson spoke with Digiday’s Lucia Moses about The Wall Street Journal, 10 years after it was acquired by the company.

Here is an excerpt:

It’s been 10 years since you acquired The Wall Street Journal. Has it met with your expectations?
The opportunity for The Wall Street Journal in a digital world is enormous, dare I say because when I was editor, it became the best-selling paper in the country. The Saturday paper became the best selling of the editions. Print will remain strong among Journal readers for a long time. But digitally, it has an opportunity and a strong advantage because of the ability of the company to upsell those readers to premium business products. When you add the professional information business on top of a consumer news business, it’s a particularly potent product.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.