The demographics behind Wall Street Journal readers
Scott Mayerowitz of ABC News takes a look at the demographics of the average Wall Street Journal reader to determine News Corp. CEO Rupert Murdoch‘s interest in buying its parent company, Dow Jones & Co., for $5 billion.
Mayerowitz wrote, “Each day more than 2 million people pick up a copy of The Wall Street Journal or read it online, more than any other newspaper in the country, except USA Today, according to the Audit Bureau of Circulations.
“More than three-fourths of them have a college degree, and their average household income is $234,909. The readers of USA Today and The New York Times tend to earn less.
“The Journal has a strong grasp on a group of readers who have the disposable income to spend on big-ticket items. A full-page color ad in the paper costs $168,500 to $234,000.
“Friday’s paper has ads for private jets, expensive watches, a $12.5 million house in Vail, Colo., and a ranch in Montana for $13.5 million.”
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