The company that wants to replace the Bloomberg terminal

Catherine Curan of MarketWatch.com writes about Sentieo, the new firm founded by a 35-year-old former hedge fund analyst, which offers a financial data platform similar to Bloomberg’s terminal but for a fraction of the price.

Curan writes, “Sentieo has signed up 85 finance clients, including hedge funds and investment banks.

“They pay $500 to $1,000 a month — far less than the roughly $21,000 annual cost of a Bloomberg terminal.

“Shah claims Sentieo stands out for fast, detailed equity research results that are easily synced across mobile devices.

“Two titans dominate this market: Bloomberg, which racked up $8.9 billion in financial markets revenue last year, and Thomson Reuters, with $6.5 billion in financial markets revenue, according to consultant Burton-Taylor. But small upstarts see an opportunity for user-friendly services at cut-rate prices.

“‘In a mobile world, people want things faster and more easily,’ says Hamza Khan, 29, head of commodities strategy at ING Bank in Amsterdam and a fan of newcomer trading platform Money.net.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.