OLD Media Moves

The CNBC/Fox Business Network battle

November 10, 2007

Posted by Chris Roush

Investor’s Business Daily has a look Monday at the increasing battle between business news channels CNBC and Fox Business Network.

The story, which is already available online, stated, “CNBC has the advantage, with 90 million U.S. households able to tune in. Fox Business is in 30 million and working on getting more cable outlets to carry the channel.

CNBC“‘We don’t release projections, but I can say there will be an all-out effort to move that number up,’ said Magee. ‘A lot of cable operators want to see what we look like on the air before they commit to us.’

“Fox knows that game. Critics doubted Murdoch had a hit with the 1986 start of Fox Broadcasting Co. Yet the Australian-born mogul quickly turned the fourth major U.S. TV network into a ratings blazer. And after flipping the switch for Fox News Channel in 1996, he passed CNN in just five years and is lapping the veteran outlet now.

“Fox Business may be programmed for similar speed. Five business shows on Fox News Channel are hits: ‘Cavuto on Business,’ ‘Bulls & Bears,’ ‘Cashin’ In,’ ‘Forbes on Fox’ and ‘Your World With Neil Cavuto.'”

Read more here.

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