OLD Media Moves

The change to Bloomberg TV from CNBC

September 4, 2009

Kevin Allocca of TV Newser interviewed Margaret Brennan, the new anchor at Bloomberg Television who previously was a reporter at CNBC.

Allocca writes, “With such a long tenure at CNBC, we asked Brennan about the decision-making process that led to her move to Bloomberg TV. ‘It was a long process, it was something I thought a lot about,’ she said. ‘But it was the right decision for me at the right time. I really wanted to continue to grow. And my interest area and really my passion is more international news and having the platform and the opportunity to tell more of the global business stories with a global news organization is really what hooked me in. And I’m loving it.’

“‘It’s not just corporate America in the snapshot of earnings,’ she added of the editorial vision at her new home. ‘It’s also really connecting more of the narratives there.’

“Part of Brennan’s transition from CNBC to Bloomberg involved changing roles from correspondent to anchor, something we were curious to know how she’s handled. ‘I don’t view being an anchor as just holding the set down. It’s also bringing news into the mix,’ she told us. ‘It’s great for me in that I can get a lot of my ideas in during a program, what we’re seeing and what’s moving the markets. And not just focusing so narrowly.'”

Read more here.

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