Categories: OLD Media Moves

The career trajectory of CNBC’s Sara Eisen

A.J. Katz of TVNewser.com interviewed CNBC anchor Sara Eisen about her career.

Here is an excerpt:

TVNewser: Thanks for taking the time, Sara. Talk to us about your career path.

Eisen: During college, I took an internship at this startup website named ForexTV.com. It was a site dedicated to covering the foreign exchange market and currencies. I knew nothing about the markets or currencies, but they wanted to give me a shot at doing broadcasts for their website. The opportunity sounded cool, and I ended up learning everything about the markets and I became obsessed with currencies. But after a little while there, I realized that I didn’t really have the journalistic chops that I would need to pursue a career in journalism. I ended up getting my graduate degree in broadcast journalism from Northwestern’s Medill School of Journalism. While there, I was able to report from all over Chicago. Medill helped get me an internship with Bloomberg TV in Hong Kong. I did behind-the-scenes production, writing and editing packages, and general production assistant work while there. I was in Hong Kong for about four months, and I got to travel around the region as well as to the Philippines where I reported on stories like the rice shortage, a significant event at the time.

I came back to New York and started working at Bloomberg full-time in 2008, right in the middle of the financial crisis. I was hired as a production assistant. I raised my hand everyday to contribute stories focusing on the dollar, which suddenly started surging again. One of my big breaks came when Bloomberg Radio gave me a shot at covering currencies. I would do a one-minute currency update every day on my own time. I did this while continuing to serve as a production assistant for TV. The markets were going crazy and Bloomberg eventually needed people who knew, lived and breathed the markets. After continuing to raise my hand, I finally got a shot to be on TV reporting on currencies.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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