David Kaplan of Fortune writes about the Charlie Rose show, which will begin appearing on Bloomberg Television later this fall, and its appearl to business news junkies.
“Nonetheless, few would dispute that it’s Rose’s show that carries the most influence. Nobody watches Charlie Rose except everybody you know.
“Last October, when Buffett wanted to reassure markets that the economy wasn’t going to hell, he chose to go on Charlie Rose for the hour. When Geithner went on in May — his second appearance of the spring — he made news by admitting that global monetary policy had helped produce the financial crisis.
“His predecessor at Treasury, Hank Paulson, went on last October to discuss the meltdown; days after 9/11, as the CEO of Goldman Sachs, he went on to soothe the financial community. ‘You get the time you need,’ he says. ‘But he can lure you and hit you right between the eyes — hard questions in a soft way.'”
Read more here. Rose already tapes his show at Bloomberg.
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