The New York Post takes a look Monday at how other business magazines have performed in 2007 in the shadow of Fortune, BusinessWeek and Conde Nast Portfolio, which have garnered most of the attention, and come away with a winner: Black Enterprise.
Here is an excerpt:
Black Enterprise is heading for another banner year in 2008 on the coattails of African-American superstars, from Barack Obama to LeBron James. The magazine – already up a hefty 19 percent in subscriptions in the first half of the year – is closing in on the 1 million circulation target in one of publishing’s great success stories, paralleling those of its subjects. Its annual list of big winners under 40 was so hot the mag had to make up four separate covers (and quadruple sales of those prized cover position ads). Black Enterprise has finished its crisp makeover and flies it to new heights with fast (for a magazine) turnarounds on politics, business and news, e.g., the $11.6 million award to Anucha Browne Sanders, who won a sexual harassment settlement from Knicks Coach Isiah Thomas. It’s a guide for the rich and soon-to-be-rich; the upscale ads prove it.
Read more here.
Chris RoushChris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.