Categories: OLD Media Moves

The Bloomberg Way now available to the public

“The Bloomberg Way,” the style book of Bloomberg News for the past 21 years, is being made available for purchase by the public beginning this week.

Proceeds from sales of “The Bloomberg Way” will benefit the Committee to Protect Journalists.

“The Bloomberg Way” illustrates editor in chief Matt Winkler‘s approach to delivering fast, in-depth and accurate reporting to business news consumers. The guide will serve as a resource for journalists, students, business professionals, and everyone who wants to write about money and get it right.

“At Bloomberg, we believe in fast, accurate reporting and we want to share our best practices with seasoned and aspiring journalists who strive for the same results,” said Winkler in a statement. “We’ve lived by the principles of ‘The Bloomberg Way’ for 21 years, and we’ve found the guidelines to be tried and true.”

The style book includes topics ranging from conducting effective interviews to analyzing financial reports to fulfilling the imperative for accuracy and integrity in gathering and publishing news.

All royalties earned by Winkler or Bloomberg LP will be paid directly to the Committee to Protect Journalists. The book is published by Wiley Press and costs $45.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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