The Bloomberg juggernaut marches on

Jodi Enda writes in the latest issue of the American Journalism Review about Bloomberg L.P.‘s plans to become the most influential news organization in the world.

Enda writes, “Even the few people I talk to who haven’t entirely bought into ‘The Bloomberg Way’ say they are excited about the future there. They like the energy of the place. They like the direction in which it’s moving. They might disdain some of the internal machinations of Bloomberg News — the nonstop demands, the lack of flexibility, the paranoia they say emanates from on high — but they appreciate the sense of possibility even more.

“‘There is nothing but a genuine and impressively driven desire for great stories. That’s what they promised when they hired me, and I haven’t seen anything else,’ says one reporter, who asks not to be identified by name, job or location because he has not been granted permission to talk to me. ‘There is a zeal to get great stories.’

“The buzz about Bloomberg News has grown considerably over the years, and not merely because it is one of the few media outlets that continued hiring during the recession. Once viewed as something of an afterthought by job-seeking journalists, it has gained a level of respectability in the eyes of journalists and newsmakers alike. Many Bloomberg editors remind me that when Winkler started to build the operation in 1990, the Standing Committee of Correspondents that oversees the Senate Press Gallery refused to give his reporters the credentials they needed to gain access to Congress. Bloomberg reporter Jim Rowley now holds a coveted seat on that committee.”

Read more here.