Media Moves

The Atlantic to start new tech news site

July 6, 2010

Joe Pompeo of The Business Insider writes Tuesday that The Atlantic magazine is planning a tech news site and has hired Wired magazine staffer James Madrigal to run it.

Pompeo writes, “Cohn told us the new tech channel will be a ‘blown out version’ of TheAtlantic.com’s existing dual science/tech vertical and that they’d be hiring two additional staffers to write about tech under Madrigal. James Fallows and other Atlantic writers will also contribute to the page.

“‘Tech will have the same ambitions and commitment on the site as we do with politics, business, culture and food,’ said Cohn.

“The press release announcing Madrigal’s hire also touts the traffic stats for TheAtlantic.com, which got 4.2 million unique visitors in June, the most monthly uniques the site has had since the 2008 presidential elections.”

Read more here.

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