Michael Kinsley tells Jeff Bercovici of DailyFinance.com that he’s working on developing a business news Web site for The Atlantic that will launch next year.
Bercovici writes, “Kinsley confirmed as much in a phone interview on Tuesday, although he declined to offer many more details. The new site will launch in 2010, with a target date in January. To come up with a name for it, the company behind The Atlantic magazine held an internal contest. ‘We had over a thousand entries,’ says Kinsley. Although a winner has yet to be declared, there are lots that will do just fine,’ he says.
“The Atlantic‘s current web offerings include Andrew Sullivan’s ultra-popular current-events blog, The Daily Dish, and The AtlanticWire, a recently launched site that aggregates opinion and ranks the most influential pundits. (Kinsley is No. 40 on that list, in case you’re wondering.)
“Whatever it ends up being called, Kinsley’s new site will have plenty of competition besides DailyFinance, including one publication he helped to create, albeit indirectly. The Big Money, a business-focused spinoff of current-affairs site Slate, recently celebrated its first birthday. Traffic so far has been somewhat unimpressive, but Kinsley says, ‘there are a lot of good things on it.'”
Read more here. The Atlantic launched a business site earlier this year that is part of its main site, as discussed here, so it appears this new site will be separate.
