A Thai-lanaguage version of BusinessWeek magazine has launched this week, and the publisher hopes the operation will break even in 18 months, writes Woranuj Maneerungsee of The Bangkok Post.
“Mr Batt said the first issue had been presented to media agencies and received positive feedback. The company expects ad revenues would contribute between 80% and 90% of income to the new publication. It has circulated 30,000 free copies of the first issue to target readers, mostly business executives. Meanwhile, it expects 15,000 issues would be sold monthly by the end of the year, of which 30-40% would be to customers who take out subscriptions.
“The monthly BusinessWeek aims to become the first commercial magazine in Thailand that would be audited by the global auditor BPA. Very few publications of any kind in Thailand are audited — the Bangkok Post is an exception — and circulation claims are highly inflated.
“The content of the first Thai edition is mostly translated from international issues. Topics include business, the environment, social issues and technology suited to general readers as well as businesspeople. The newstand cost is a pricey 175 baht a copy, similar to The Economist, which costs 190 baht and comes out weekly.”
Read more here.Â
Business Insider's Tola Onanuga has joined Yahoo Finance in the United Kingdom as its homepage editor. She…
The Logic managing editor Jordan Timm sent out the following: I’m excited to announce that James…
The Upstate Business Journal in South Carolina has rolled out a redesign. Sherry Jackson, vice…
STAT News has named Lizzy Lawrence its FDA reporter, leading coverage of the preeminent food…
The Dallas Morning News is searching for an intrepid and curious breaking news business reporter…
BBC has hired Lily Jamali as its North America tech correspondent, based in San Francisco.…