Categories: OLD Media Moves

TechTicker will be a tough sell

Azadeh Ensha of The New York Times examines Monday the move by Yahoo! to introduce next month a streaming business video called TechTicker.

Ensha wrote, “Mike McGuire, a media analyst with Gartner Inc., said he thought it would be difficult for TechTicker to distinguish itself.

“‘If they can get an audience aggregated around the site, it can provide an off-ramp to other Yahoo properties,’ Mr. McGuire said. ‘But we have a ton of stuff thatâ€™s available on TV and any number of blogs and Web sites that provide close to real-time accounts, so this will be a real challenge for Yahoo.’

“Mr. Nelson said, ‘Yahoo Finance already maintains the Internetâ€™s largest finance audience. When we think of developing new products, weâ€™re focused on serving that audience.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.