Categories: OLD Media Moves

TechCrunch’s Apple reporter goes to work for Apple

TechCrunch’s lead Apple reporter Darrell Etherington quietly stopped writing for the news site at the end of June, and is now working for Apple’s PR office in Toronto, reports Mark Gurman of 9to5Mac.com.

Gurman writes, ” Etherington’s modern journalism expertise should be beneficial for Apple as it improves its approach to press relationships, while the admiration of his former colleagues should go a long way in fostering those ties…

“Etherington’s move is just the latest in a string of journalists who have been hired by Apple, but none of the career changes appear to be related. Lead Anandtech authors Anand Shimpi and Brian Klug left the product review world for engineering positions at Apple in 2014. Earlier this year, Chris Breen from Macworld headed to Apple, while his former Macworld colleague Jon Seff recently headed to Apple University. It appears that none of these hires are related to the new Apple News service debuting in iOS 9, and that these are simply career changes.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.