Choire Sicha of the New York Times sent out the following announcement on Wednesday:
Taylor Lorenz beat the Styles desk on three stories in one month. We had some options about how to handle that. The easiest and most humane solution was … we hired her.
Take it from our friend Kevin Roose, who says:
“Over the past few years, no other reporter has caused me as much pain and misery as Taylor. Seemingly every few days at The Atlantic, she came out with a story so fresh and original, so well-timed and zeitgeisty, and so much better than anything I was working on, that I entered a shame-spiral that lasted for days. As you will all see, she is a lovely, kind person, but competing with her on the tech culture beat is absolute hell. I mean, memers unionizing? Google Docs as a teen chat app? I am thrilled to have her here, where stories like these will be cause for celebration rather than self-pity.”
Taylor has written extensively on how humans create art, enact society and concoct businesses on digital surfaces and platforms. Her focus is on emergent masses of behavior, particularly among young people, and how they decide what games to invent on the merciless monkey bars of TikTok, Instagram and YouTube.
She starts Sept. 9.
— Choire