Tech news site Engadget gets redesigned

Jessica Davies of Digiday writes about the redesign of AOL tech news site Engadget, which shows off its broader coverage.

Davies writes, “‘We used to talk to the tech ambassadors and early adopters, and we will have that audience,’ said AOL president of content and consumer brands, and former HuffPo boss, Jimmy Maymann. ‘But from a content perspective technology has become more central to people’s lives across these different areas, and that’s what you’ll see from the new site. And, of course, that leads into more monetization opportunities.’

“The broader mandate is a familiar course. The Verge, part of Vox Media, has expanded from its geeky roots to cover the intersection of tech with society. In fact, The Verge’s car coverage now drives as much as 30 percent of its traffic.

“Engadget, which generates just under 11 million in the U.S. and 1.4 million monthly unique visitors in the U.K., according to comScore, has moved increasingly away from its gadget-blog roots toward generating more original news reporting over the years, much like its big sister Huffington Post.”

Read more here.