Tech journalist Hesseldahl joins SAP

Longtime technology reporter Arik Hesseldahl has joined SAP as a vice president and global head of content.

On LinkedIn, Hesseldahl posted:

I’ll be helping tell the story of how the company helps the world run better. I’m based in New York at the new offices in Hudson Yards. I’ve also started taking German lessons because I’ll be visiting the home office in Walldorf fairly often.

After leaving tech news site Recode in June 2016, Hesseldahl spent in private consulting with his firm Anchor Ventures with clients that include a few Fortune 500 names.

“Basically it was a great way to self-fund an extended period of parental leave,” he said. “My daughter was born in late 2016 and during the first 16 months of her life I missed only 11 days for work-related travel.”

Hesseldahl was a senior editor at Recode from its launch in 2014 until mid-2016, joining from The Wall Street Journal’s AllThingsD. Before that, he was a tech writer for Bloomberg Businessweek.

Before joining BusinessWeek, Hesseldahl  spent five years at Forbes.com, covering pretty much every aspect of tech, writing a daily column called “Ten O’Clock Tech”’ a daily survey of new tech products that predated properties such as Engadget and Gizmodo.

He was also business editor of the Idaho State Journal from 1994 to 1996.