Tech blog acquired by SAY Media

SAY Media has acquired popular tech blog ReadWriteWeb for an undisclosed amount, reports Anthony Ha of Adweek.

Ha writes, “Founded in 2003 by Richard MacManus, ReadWriteWeb became one of the most-respected news sites in the tech world, establishing a voice that’s often more serious and in-depth than its competitors.

“At the same time, it never managed to overtake TechCrunch, the king of the Silicon Valley blogs, and traffic growth seems to have stalled — according to comScore, the site saw 766,000 unique US visitors last month, compared to 837,000 in November 2010. Also in November, the site’s best-known writer Marshall Kirkpatrick (who was the co-editor and vp of content) announced that he would be taking a reduced role so he could focus on his startup Plexus Engine.

“While ReadWriteWeb might seem a bit vulnerable, SAY Media president Troy Young says that with the acquisition, SAY’s tech sites (both those it owns and those that it sells advertising for) now reach 75 million million consumers every month. ‘I think [ReadWriteWeb] has a great audience of business influencers and decision-makers,’ Young says. ‘I think it has a point of view, really passionate editors, everything we look for in a property.’

“And if some rebuilding is necessary, SAY is already off to an impressive start. As part of the news, it’s announcing that former Business Insider editor Dan Frommer will be joining as editor-at-large. Frommer, like Kirkpatrick, is a tech journalist who couldn’t resist the lure of startups — he left Business Insider in July to launch his own tech blog, SplatF (which runs advertising from SAY).”

Read more here.