Aaron Task, a longtime business journalist for TheStreet.com and Yahoo, has been named editor in chief of Yahoo Finance.
Joe Pompeo of Capital New York writes, “As for Task, one of his main duties will be to work closely with CNBC, which Yahoo! Finance struck up a partnership with last month similar to its arrangement with ABC News. Yahoo! Finance had a U.S. audience of 36.7 million in June, according to comScore, thereby maintaining its 54-month streak as the country’s most widely-read financial news site.
“‘My goal is to make Yahoo! Finance the primary source for original content on all news about the economy, investing and the financial markets, for everyone from Wall Street insiders to the budget moms,’ said Task in a statement. ‘A key component in this will be leveraging our industry leadership in financial video, to create a one-stop shop for the latest news and insights into the often complex world of finance and economics.'”
Read more here. Task has been with Yahoo since 2008 and hosts its “Daily Ticker” webcast.
Prior to working at TheStreet.com, Task was assistant markets editor of Microsoft Investor and markets reporter for MSNBC’s Internet site. Prior to that, he spent a year and a half as an on-air reporter for the Dow Jones Investor Network, covering a variety of industries, including semiconductors and energy.
Task also has worked as a reporter for The Bond Buyer and has done freelance work for the CyberTimes section of The New York Times’ Web site.
