Categories: OLD Media Moves

Taking viewers inside the “C-Suite”

Jill Krasny of Inc. magazine takes a look at “C-Suite,” a new show premiering Tuesday on Bloomberg Television.

Krasny writes, “Before filming each episode, Hayzlett pulled stories from Bloomberg’s terminals and local reports. ‘Everything we could get our hands on,’ he says. Before setting foot at Dunkin HQ, Hayzlett boned up on the company’s financials and its two failed expansions in California.

“‘We know those things walking in so that we can get right to the questions,’ he says. ‘They’re not just in the business of making donuts, they’re in the business of growing their franchises. And 99 percent of their leadership is new. I ask, What makes you think you’re going to get it right this time?’

“Most companies on the show should appeal to viewers because of their recognizable brand names, but Hayzlett says he gravitated toward those with a different approach to business and massive reach. ‘A company like Dunkin touches people all over the country in myriad ways,’ he says. Others include CrossFit, MGM, and the Seattle Sounders, a minor league soccer team.

“The hope is that small business owners will come away from the show feeling their companies aren’t so different from those in the big leagues.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

2 days ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

2 days ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

2 days ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

2 days ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

2 days ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

2 days ago